WhatsApp Download Business 2022: A Complete Guide
If you are looking for a way to communicate with your customers more efficiently and effectively, you might want to consider using WhatsApp Business. WhatsApp Business is a tool for small and medium businesses that allows you to create a professional presence on WhatsApp, the most popular messaging app in the world. In this guide, we will explain what WhatsApp Business is, what are its features and benefits, how to download and set it up, and how to use it to grow your business.
What is WhatsApp Business?
WhatsApp Business is a free-to-download app that is built on top of WhatsApp Messenger. It enables you to have a business profile on WhatsApp, where you can showcase your products and services, provide your contact information, and interact with your customers. You can also use special tools to automate, sort, and quickly respond to messages.
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There are two ways to use WhatsApp Business: WhatsApp Business App and WhatsApp Business Platform.
WhatsApp Business App
The WhatsApp Business App is designed for small businesses that personally manage conversations with customers. You can use it on your smartphone or tablet, or on your computer through WhatsApp Web. You can also run both the WhatsApp Business App and the WhatsApp Messenger on the same device, as long as they are linked to different phone numbers.
WhatsApp Business Platform
The WhatsApp Business Platform is for medium to large businesses that communicate with customers at scale through programmatic access. You can integrate WhatsApp into your CRM and customer support software, and use chatbots and automation tools to handle high-volume conversations. You can also send media-rich messages and notifications to your customers, such as images, videos, documents, PDFs, etc.
WhatsApp Business Features
WhatsApp Business has several features that make it a powerful tool for businesses. Here are some of them:
Business Profile
You can create a profile for your business that helps your customers find valuable information about you. You can add your logo or image, your website URL, your address, your business hours, your business categories, and a short description of what you do.
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Business Messaging Tools
You can use various tools to make your communication with your customers more efficient and effective. For example:
You can use labels to organize your chats and contacts by categories, such as new customer, pending payment, order complete, etc.
You can use greeting messages to send an introductory message to your customers when they first message you. You can also customize the message based on the time of the day, such as good morning, good afternoon, or good evening.
You can use quick replies to save and reuse frequently sent messages, such as thank you, welcome, or FAQs. You can access them by typing a slash (/) followed by a keyword.
You can use away messages to let your customers know that you are not available at the moment. You can also schedule them to be sent at specific times, such as after business hours or on weekends.
Landline/Fixed Number Support
You can use WhatsApp Business with a landline or fixed number, and your customers can message you on that number. During verification, you just need to choose the Call me option to receive the code over a phone call.
Run Both WhatsApp Messenger and WhatsApp Business
If you have separate business and personal phone numbers, you can install both the WhatsApp Business App and the WhatsApp Messenger on the same device, and register them with different numbers. This way, you can keep your personal and professional chats separate.
WhatsApp Web
You can also use WhatsApp Business on your computer through WhatsApp Web. You just need to scan a QR code from your phone to access your chats and tools on your web browser. This makes it easier for you to type messages, send files, and manage your chats.
What are the Benefits of WhatsApp Business?
WhatsApp Business offers many benefits for businesses that want to connect with their customers in a more personal and convenient way. Here are some of them:
Security
WhatsApp Business uses end-to-end encryption, which means that your messages and calls are secure and only you and your customers can read or listen to them. No one else, not even WhatsApp, can access them. This ensures that your communication is private and confidential.
User Interface
WhatsApp Business has a simple and user-friendly interface that is easy to navigate and use. You dont need any technical skills or training to use it. You can also customize it according to your preferences and needs, such as changing the wallpaper, font size, notifications, etc.
Popularity
WhatsApp is the most popular messaging app in the world, with over 2 billion users in more than 180 countries. This means that most of your customers are already using it and are familiar with it. You dont need to convince them to download another app or create another account. You can reach them where they are already spending their time.
Visibility
WhatsApp Business allows you to create a business profile that helps you stand out from the crowd and attract more customers. You can showcase your products and services, provide your contact information, and add a link to your website or social media pages. You can also use WhatsApp Status to share updates, offers, or news with your customers.
Automation
WhatsApp Business helps you save time and resources by automating some of your tasks and processes. You can use tools like labels, greeting messages, quick replies, away messages, etc. to organize your chats and contacts, send predefined responses, and manage your availability. You can also use chatbots and automation tools to handle high-volume conversations and provide instant answers.
Organization
WhatsApp Business helps you keep track of your chats and contacts by organizing them into categories. You can use labels to sort them by status, priority, topic, etc. You can also use filters to find chats by unread messages, groups, broadcast lists, etc. You can also archive chats that you dont need anymore or mute notifications from specific chats.
How to Download WhatsApp Business?
Downloading WhatsApp Business is easy and free. You just need a compatible device and an internet connection. Here are the steps for downloading WhatsApp Business for Android and iOS devices:
For Android Devices
Go to the Google Play Store on your device.
Search for WhatsApp Business or click [here].
Tap on Install and wait for the app to download.
Open the app and follow the instructions to set it up.
For iOS Devices
Go to the App Store on your device.
Search for WhatsApp Business or click [here].
Tap on Get and wait for the app to download.
Open the app and follow the instructions to set it up.
How to Set Up WhatsApp Business?
Setting up WhatsApp Business is simple and quick. You just need a phone number and a business name. Here are the steps for setting up WhatsApp Business:
Verify Your Business Phone Number
You can use the same phone number that you use for WhatsApp Messenger, or a different one. If you use the same number, your account will be transferred to WhatsApp Business and you will no longer be able to use WhatsApp Messenger with that number. If you use a different number, you can run both apps on the same device.
To verify your number, enter it in the app and tap Next. You will receive a verification code via SMS or a phone call. Enter the code in the app and tap Next.
Restore Your Account from a Backup
If you have previously used WhatsApp Messenger with the same number, you can restore your chat history from a backup. To do this, tap Restore when prompted and wait for the process to complete. If you don't want to restore your chats, tap Skip.
Set Your Business Name
You need to enter a name for your business that will appear on your profile and in your customers' chats. Choose a name that is clear, concise, and relevant to your business. You can also add an emoji or a symbol to make it more catchy. Once you set your name, you cannot change it, so make sure it is correct.
Build Your Profile
You can now build your profile by adding more information about your business. You can do this by tapping More Options > Settings > Business Settings > Profile. You can add your logo or image, your website URL, your address, your business hours, your business categories, and a short description of what you do.
How to Use WhatsApp Business?
Once you have set up your account, you can start using WhatsApp Business to communicate with your customers. You can do this by creating a catalog, using labels, sending greeting messages, using quick replies, and sending away messages.
Create a Catalog
A catalog is a feature that allows you to showcase your products and services on your profile. You can add images, prices, descriptions, and links to each item. This way, your customers can browse your offerings and place orders directly from WhatsApp.
To create a catalog, tap More Options > Settings > Business Settings > Catalog. Tap Add Product or Service and fill in the details. You can add up to 500 items in your catalog.
Use Labels
Labels are a feature that allows you to organize your chats and contacts by categories, such as new customer, pending payment, order complete, etc. This way, you can easily find and manage your conversations.
To use labels, open a chat or contact and tap More Options > Label Chat. You can choose from the default labels or create your own custom labels. You can also edit or delete labels by tapping More Options > Settings > Business Settings > Labels.
Send Greeting Messages
Greeting messages are a feature that allows you to send an introductory message to your customers when they first message you. You can also customize the message based on the time of the day, such as good morning, good afternoon, or good evening.
To send greeting messages, tap More Options > Settings > Business Settings > Greeting Message. You can turn it on or off, edit the message, and set the recipients. Use Quick Replies
Quick replies are a feature that allows you to save and reuse frequently sent messages, such as thank you, welcome, or FAQs. You can access them by typing a slash (/) followed by a keyword.
To use quick replies, tap More Options > Settings > Business Settings > Quick Replies. You can add, edit, or delete quick replies. You can also assign keywords and shortcuts to each quick reply.
Send Away Messages
Away messages are a feature that allows you to let your customers know that you are not available at the moment. You can also schedule them to be sent at specific times, such as after business hours or on weekends.
To send away messages, tap More Options > Settings > Business Settings > Away Message. You can turn it on or off, edit the message, and set the schedule and the recipients.
How to Grow Your Business with WhatsApp Business?
WhatsApp Business is not only a tool for communication, but also a tool for marketing and sales. You can use various strategies to grow your business with WhatsApp Business, such as using click to WhatsApp ads, using QR codes and short links, using chatbots and automation tools, and using media-rich messages and notifications.
Use Click to WhatsApp Ads
Click to WhatsApp ads are a type of Facebook ads that allow you to drive traffic from Facebook to WhatsApp. You can create an ad with a call to action button that opens a WhatsApp chat with your business. This way, you can generate more leads, conversions, and sales.
To create click to WhatsApp ads, you need to have a Facebook Business Manager account and a WhatsApp Business account. You also need to link them together by following these steps:
Go to your Facebook Business Manager account and click Business Settings.
Click Accounts > WhatsApp Accounts > Add.
Enter your WhatsApp Business phone number and click Next.
Verify your number by entering the code you receive via SMS or phone call.
Click Done.
Once you have linked your accounts, you can create click to WhatsApp ads by following these steps:
Go to your Facebook Business Manager account and click Ads Manager.
Create a new campaign or use an existing one.
Select Messages as your marketing objective.
Select WhatsApp as your message destination.
Create your ad creative and copy.
Select your audience, budget, and schedule.
Review and publish your ad.
Use QR Codes and Short Links
QR codes and short links are features that allow you to share your WhatsApp Business number with your customers easily. You can create a QR code or a short link that opens a WhatsApp chat with your business when scanned or clicked. You can display them on your website, social media pages, flyers, posters, business cards, etc.
To create a QR code or a short link, tap More Options > Settings > Business Tools > Short Link. You can see your default short link and QR code. You can also customize your short link by adding a parameter. For example, if your short link is wa.me/1234567890, you can add ?text=Hello to make it wa.me/1234567890?text=Hello. This will pre-fill the message box with Hello when someone opens the link. Use Chatbots and Automation Tools
Chatbots and automation tools are features that allow you to handle high-volume conversations and provide instant answers to your customers. You can use chatbots and automation tools to automate some of your tasks and processes, such as booking appointments, taking orders, sending confirmations, providing FAQs, etc.
To use chatbots and automation tools, you need to integrate WhatsApp Business with a third-party service provider that offers these features. There are many options available in the market, such as Chatfuel, ManyChat, Landbot, etc. You can choose the one that suits your needs and budget.
Once you have integrated WhatsApp Business with a chatbot or automation tool, you can create a chatbot or automation flow that responds to your customers' messages based on keywords, triggers, or conditions. You can also customize the chatbot or automation flow according to your preferences and needs, such as adding images, videos, buttons, etc.
Use Media-Rich Messages and Notifications
Media-rich messages and notifications are features that allow you to send more engaging and informative messages and notifications to your customers. You can use media-rich messages and notifications to showcase your products and services, provide updates, offers, or news, request feedback, etc.
To use media-rich messages and notifications, you need to use the WhatsApp Business Platform. You can integrate WhatsApp Business with your CRM and customer support software, and use the WhatsApp Business API to send media-rich messages and notifications. You can also use a third-party service provider that offers these features.
Once you have integrated WhatsApp Business with a media-rich message or notification service, you can send messages and notifications that contain images, videos, documents, PDFs, etc. You can also add interactive elements such as buttons or quick replies.
Conclusion
WhatsApp Business is a powerful tool for businesses that want to communicate with their customers more efficiently and effectively. It offers many features and benefits that make it a great choice for small and medium businesses. You can download WhatsApp Business for free from the Google Play Store or the App Store, and set it up in a few minutes. You can also use various strategies to grow your business with WhatsApp Business, such as using click to WhatsApp ads, using QR codes and short links, using chatbots and automation tools, and using media-rich messages and notifications.
If you want to learn more about WhatsApp Business, you can visit their official website [here]. You can also check out some of the success stories of businesses that have used WhatsApp Business [here].
FAQs
Here are some of the frequently asked questions about WhatsApp Business:
Is WhatsApp Business free?
Yes, WhatsApp Business is free to download and use for small businesses. However, if you want to use the WhatsApp Business Platform for medium to large businesses, you may need to pay for some of the services or features.
Can I use WhatsApp Business on multiple devices?
No, you can only use WhatsApp Business on one device at a time. If you try to log in on another device, you will be logged out from the previous one.
Can I use WhatsApp Business with my personal number?
Yes, you can use WhatsApp Business with your personal number. However, if you do so, your account will be transferred to WhatsApp Business and you will no longer be able to use WhatsApp Messenger with that number. If you want to keep both apps on the same device, you need to use different numbers.
Can I delete my WhatsApp Business account?
Yes, you can delete your WhatsApp Business account at any time. To do this, tap More Options > Settings > Account > Delete My Account. However, deleting your account will erase your chat history, remove you from all groups, delete your backup data, and revoke your registration.
Can I contact anyone on WhatsApp with WhatsApp Business?
No, you can only contact people who have added your number to their phone's address book or who have initiated a chat with you. You cannot send unsolicited messages or spam messages to anyone on WhatsApp.
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